Michelle Francheska is a super star DJ. She can be found playing all over the world, and is also a resident at one of the hottest clubs in New York, Gospél. She's a light amongst lights.
The intention for her hat was "Be The Light" so we encoded that into the sweatband and created a channeled custom light code for the top of the hat that represents that intention.
She plays primarily tribal house music, so we weaved tribal themes into the hat.